A top company in the sustainability field

While taking a class last semester called Marketing Sustainable Products, we talked about some companies that had taken on the idea of being a sustainable company. One Company in particular was Timberland. Timberland was brought up a lot during class due to the way they manufacture new shoes and their use of recycling the old ones. They have come to realize that the manufacturing processes that they use to produce their products is one of the largest environmental impact that they cause, so in return, they recycle their old products to help create the new ones.  Timberland believes in producing products with a cradle-to-cradle attitude. That is that once the product has come to the end of its life, it is then recycled and used in the manufacture of new products. They also have realized that they have a long way to go from the point that they want to be at. Here is a quote on how they perceive their recycling efforts. "While we have a long way to go to determine full recycling pathways for every material, we'd rather recycle even a few parts over consumers discarding them entirely." I think that this is the mindset that companies need to have. With a mindset like this we can really combat the effects that we cause on our environment.  Now Timberland is not the only company out there that has this type of culture, but they are one of the leaders of the pack. And that is something that we need.

http://responsibility.timberland.com/product/?story=1#product-recycling